Social media means a variety of things to different people but is there room for diversity? If you want to bookmark some web pages regarding your research, photos of your last travel and summaries on your activities where do you go? Evidently facebook comes top of the list to meet those needs but are they trying to do too many things for too many people? After all they are now a public listed company and stakeholders want to rake in the dividends from advertising receipts.
Talking about revenue not only does the advertising bring in cash but more importantly your profile. Yes you read OK marketing heavy weights are always on the prowl for ways to quantify your buying behaviour and social media portals are the main source of information for that. So for a fee you can land a snapshot on the geo-tagged demographic footprint that fits your precious keyword.
So the problem of security is the one that gets targeted most often against the social media juggernaut. But is it a fad or is it to stay? It is one scenario to have some exposure towards your family and friends but what about if your ex, your employer, someone across the street starts to keep tabs on you? Introducing Social Buzz a facebook look-alike without the heavy footprint.
The desires of an online community are fairly mundane. Leave a story, bookmark a web page, upload an album of collated pictures or a video, follow a discussion or an issue through tags and that sums it all. Certain social media platforms are growing through invites exclusively – some allow any person to sign-up. Some cause you to rummage through your inbox and blast an imessage to any email at hand – a bad spamming method if there was one.
The other issue with facebook is the ever increasing growth of apps that try to latch on the immense pool of friends of friends and weave a web of intrigue. It started with games, then calendar reminders now career search networks and whatever will follow. No wonder we all have a person we would love to connect with but cannot because they run away for cover from the social media landscape.
Just like in the past you would pursue in private now you can do that offline. No I don’t mean going back to the time worn postal service. I mean moving to a less oft used social media system away from those spying eyes.









